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Saturday, January 29, 2011

Household Name

How do I get myself out there? How do I make Missy Whitfield Photography a "Household Name?"

Obviously word of mouth is the best, nothing can beat a positive review from a current client. Hands down!

I currently work as a sales trainer for a newspaper company. I teach advertising sales reps how to sell advertising to their advertisers. My motto has always been to only sell products or programs that are beneficial to the advertiser. But ultimatly getting them to spend as much as possible. (Yes I just said that)

But now I'm on the other end of the spectrum. I'm the business that wants to advertise my business. And it's really hard for me to cough up the money to buy advertising. (It's funny how things can turn a 180)

You have no idea how many marketing, advertising, and business building books I've read. Believe me when I say, I can not stand reading them. Why can't they write self help/business books with a little romance or mystery in the middle? Some photographers say that they have never once spent a dime on advertising. Jasmine Star is one of those awesome photographers that started her business in 2006 and without any advertising was named in the Top 10 of International Wedding Photographers. So is there a right or wrong way? I don't think so. I think it all depends on your business and what works for you. I think that's the "Trial and Error Program."

So right now, I am heavily depending on the Word of Month option. And believe me when I say that I have the most wonderful and beautiful clients in the world! They have done such a fabulous job telling friends, coworkers, and family about my photography. THANK YOU!

I have to give a huge shout out to Michelle Beck at T.Beck Salon in Nowata. She has graciously allowed me to feature some of my photos in her salon. Not only is she an awesome person, mother, and friend, but she is also super awesome with hair! Thanks Michelle!

Until next time,

MW

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